If you are investing in PPC, you must be optimizing your campaigns feverishly. Even if your campaigns are on Positive ROI, it is wise to evaluate and optimize for better results.
There is always scope for improvisation. Here are the 5 tips you can implement to analyze and fix your PPC campaigns:
1.Review your strategy and tactics at regular intervals with conversion stats.
2.Analyze your quality score metrics and find tactics to maximize it.
3.Conversion rate optimization on Landing pages, Ads and Keywords.
4.Gather more data (Spying your competitors, split testing, customer feedback).
5.Duplicate your campaigns on different channels( If it suits your strategy and brand)