Some of the best tools in SEO are rarely used by Digital Marketers. I will be explaining most of them in the coming weeks. Here is a short list of a few tools I use regularly:
An amazing tool to uncover most trending and shared content on any topic; it can also be used to find the influential blogger in a niche which is great for networking and getting guest-posting opportunities.
Moz Keyword Difficulty Tool:
Moz has developed some outstanding tools to gather data from websites around the globe. With the click of a few buttons, you can really know the sites linking to your competitors as well as the difficulty to rank a particular keyword in Google search by comparing the strength of your competition.
Google AdWords Keyword Planner:
Even though Adwords Keyword Planner is indented for Adwords advertisers, this tool has immense power to churn out 1000s of relevant keywords for SEO specialists. It is one of the main tools I use to find LSI keywords. It will also give you an estimate on competition, which is useful in understanding the profitability of a keyword if ranked on page 1 of Google.
Google Webmaster Tools:
Webmaster Tool will keep you updated on the technical aspects of your site and the first thing you need to do once you setup your website is to link it with Google Webmasters Tool and Google Analytics Dashboard if you are not using any black hat methods.
Data is the key factor in 2017-2018 digital space. Informed decisions can only be arrived at by comparing data and stats. Google analytics, even though infamous for not providing details on all keywords and traffic numbers, still can be effective in achieving a lot in terms of traffic analysis and goal tracking.
These are just a few of the amazing tools that are available at our disposal and most digital marketers never use them. Putting these applications into use itself will put you ahead of most of your competitors.