With almost all of the activities in today’s world taking a new turn in being digital, marketing and advertising of products has not been left behind. This digital revolution gave birth to digital marketing.
Digital marketing in general refers to the marketing and advertising of products delivered by the use of digital channels such as the websites, social media, email, mobile apps and search engines among others.
There are various forms of digital marketing techniques which include the following.
(a) Email marketing.
This has been a business pillar for a long time. It entails generating sales via the internet through the use of emails. It aims at providing direct contact with ones clients and allows one to drive prospective customers to their business website. This form of digital marketing allows one to provide updates, reminders and exciting news to their customers in a matter of few minutes.
(b) Affiliate marketing.
This entails the process of promoting other people’s or company’s products at a commission. Here one finds a product that he or she likes, promotes it to others usually through a blog and earns commission for each sales made.
(c) Social media marketing (SMM)
This involves companies creating a social media account through which they fulfill their objectives to customers in terms of improving customer services, reaching out to new customers and promoting brand loyalty among others.
(d) Search engine optimization. (SEO)
This entails the process of getting traffic from free editorial and natural search results on search engines. The search engine algorithms make it possible for the online businesses to stay up to date and with best practices.
(e) Search engine marketing (SEM)
This refers to the process of gaining website traffic by purchasing ads on search engines. An example of this is the Google Ads which is the most popular search engine marketing.
(f) Content marketing.
(g) Pay per click advertising (PPC)
Digital marketing is also associated with certain benefits, they include the following:
(1) Aspects of digital marketing are easy to measure.
(2) Digital marketing is associated with a greater client appeal.
(3) It promotes brand development.
(4) It allows the businesses to fetch wider markets for their products and services.
Become digital today and move your business to a greater level.