“Educate your readers”, “Don’t not spam!”, ” Reduce frequency.” -these are common advices we hear when we ask the question about reducing unsubscription rates or spam complaints, but is it a good advice or just a generic canned advice? Let me share my experience here.
The above advices are very much true, but the context is very important. You would not want to just send promotional emails or just send spam emails. Nobody wants to get unsubscriptions intentionally, but even the most efficient email marketers get unsubscriptions on each email they send; it is the nature of the beast and has a lot of factors contributing to it including people going into unsubscribing spree when they get a few spam e-mails in a row.
There are a few things that you can take control to prevent massive unsubscriptions from your email list. Let me share them here:
- Watch out for your audience sentiments.
- Make your promotional emails look less spammy.
- Build a better relationship with your email subscribers.
- Deliver what you promised them and remind them why they are in your list.
- Show that you are a real person or business (Faces create trust, brand, and credibility)
- Share your mistakes and personal experiences, if possible.