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Best Free Email Template Builders for Marketers

Reading Time: 4 minutes

Best Free Email Template Builders for Marketers

Introduction

With the ever-changing world of digital marketing, seeking more than just the basics is essential to stay ahead of competitors. As marketers, we are constantly navigating the complexities of the digital realm and are always on the lookout for tools that can make our job easier and more effective. One such tool is email template builders. These platforms are designed to enhance our email marketing efforts, making it easier to create visually appealing and engaging emails. In this article, we will unveil the secrets of the best free email template builders for marketers, so you can take your email marketing game to the next level.

The Importance of Email Marketing in Today’s Digital Age

In today’s word, where social media and other digital channels are taking the limelight, email marketing might seem like a thing of the past. However, that is far from the truth. According to statistics, email marketing has an ROI of 4200%, making it one of the most effective marketing channels. It is also a primary communication tool for businesses, with 92% of adults in the US using email, making it a direct and personalized way to reach potential customers.

Why You Need an Email Template Builder

Not only is email marketing effective, but it is also essential to have visually appealing and well-designed emails to capture your audience’s attention. However, designing emails can be daunting and time-consuming, especially for marketers with no design experience. This is where email template builders come in. These platforms offer ready-made templates that can be tailored to suit your brand’s needs, saving you time and effort while ensuring visually appealing emails. They also have drag-and-drop editors, making it easy for marketers of any skill level to create professional-looking emails.

The Features to Look For

When it comes to choosing the best free email template builder for marketers, there are a few features that are crucial to consider.

  • Easy-to-use interface: As marketers, we don’t have the time to learn complicated design tools. The email template builder should have an intuitive and user-friendly interface for a hassle-free creation process.
  • Mobile responsiveness: With the majority of emails being opened on mobile devices, it is essential to have templates that are responsive across different devices.
  • Customization options: The templates should be easily customizable, allowing you to add your brand’s logo, colors, and fonts to maintain consistency in your emails.
  • Integration with email service providers: The email template builder should integrate with popular email service providers like Mailchimp, Constant Contact, or Aweber, to make the email sending process seamless.
  • Analytics and reporting: Being able to track the performance of your emails is crucial in improving future campaigns. Look for an email template builder that offers analytics and reporting features.
  • Customer support: In case you encounter any issues or have questions about the platform, it’s essential to have reliable customer support to assist you.

Now, let’s dive into the best free email template builders for marketers in no particular order.

1. Mailchimp

Mailchimp is one of the most well-known email marketing platforms, but it also offers a robust email template builder. It has a drag-and-drop editor that makes it easy to create professional-looking emails, and it offers over 100 pre-designed templates to choose from. These templates are mobile-responsive and customizable, with options to add your brand’s logo, colors, and fonts. Mailchimp also has analytics and reporting features to track the performance of your emails and a user-friendly interface that makes it easy to navigate the platform. It also integrates with popular email service providers, making the email sending process seamless.

2. Stripo

Stripo is a versatile email template builder with features tailored towards marketers. It offers over 400 pre-designed templates for various industries, making it easy to find one that fits your brand’s needs. But what sets Stripo apart is its email personalization feature, which allows you to create bespoke emails using customer data from your email service provider. It also offers AMP for emails, allowing you to create interactive emails with carousels, forms, and more. Stripo has a user-friendly interface and integrates with popular email service providers, making it a top choice for marketers.

3. MailerLite

MailerLite is another robust email marketing platform that offers an email template builder as part of its suite of features. It has over 80 pre-designed templates that are mobile-responsive and customizable, with a drag-and-drop editor for easy customization. MailerLite also offers segmentation and automation features to make your email marketing efforts more targeted and effective. It integrates with popular email service providers and has a straightforward interface, making it suitable for all skill levels.

4. Sendinblue

Sendinblue may be known for its email marketing and automation features, but it also offers an email template builder. It has over 60 pre-designed templates that are mobile-responsive and can be customized to fit your brand’s needs. Sendinblue also has a user-friendly interface and integration with popular email service providers. It also offers personalization and automation features to improve the effectiveness of your email marketing efforts.

5. Benchmark Email

Benchmark Email is a popular email marketing platform, but it also offers an email template builder. It has over 200 pre-designed templates to choose from, with options for customization to fit your brand’s needs. Benchmark Email also offers segmentation and automation features, making it easier to create targeted and effective email campaigns. It has a straightforward interface, integrates with popular email service providers, and offers analytics and reporting features.

Conclusion

When it comes to email marketing, having visually appealing and well-designed emails is crucial for success. With the help of these top free email template builders, you can unlock the secrets to creating professional-looking emails in no time. Whether you choose Mailchimp, Stripo, MailerLite, Sendinblue, or Benchmark Email, you are sure to have a great tool at your disposal that will take your email marketing to the next level. So, don’t hesitate to integrate one of these email template builders with your email marketing strategy and see the results for yourself.

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