Blueprint to Creating a Successful Fitness Blog in 2020

Blueprint to Creating a Successful Fitness Blog in 2020

Inspiring other people can keep yourself inspired and motivated.  Creating a successful fitness blog is more about others than yourself even if you are planning to blog about your fitness journey. No matter where you are in your journey, you can always inspire others to join and witness your day-to-day struggles and achievements in fitness.

Creating a successful blog is a challenge by itself but a successful fitness blog is a totally different beast as I always say. Sharing your weakness and vulnerability is something everyone is scared about and when it comes to fitness blogs, that is the greatest bottleneck. 

Connecting with others and sharing your routines with tips can grow your audience gradually and like with anything else, you need to keep at it, consistently. To do that you need to have your blog set up properly and the initial efforts with a good plan will reward you in the long run.

To set up a long-term fitness blog, you need to have the following Six Pillars as a foundation in place:

  1. Content Plan
  2. Branding
  3. Supporting Technology
  4. Content Marketing
  5. Social Media Plan
  6. Monetizing

1. Content Plan for Creating a Successful Fitness Blog

Choosing your niche is important when entering an industry like fitness blogging which is saturated with generic fitness and diet blogs. Micro niches are the way to go. A sub-niche of fitness like Yoga and Bodybuilding is good but you need to get into Micro niches to establish a relationship with your exact target audience.

Understanding a niche audience can be daunting but if you are in a specific micro-niche, you will be able to identify a set of audiences that might like your content. The types of exercises you will be undertaking and the workouts you share might naturally appeal to a certain type of reader. Understanding your niche and learning how to communicate this with them will help your blog stand out from the rest.

2. Branding Your Blog

Continuing from what I said in the content plan, you need to stand out from the rest.  You now have a micro-niche and a ton of ideas to create content. Your brand is what will make you stand out and it is not just a domain or the logo that represents your brand. A catchy domain and tagline will make your website memorable but your content is the real brand advocate. If your content solves the problem for your niche audience and has personality and voice, you have made your brand appealing to your visitors. 

The more you are connected to the content, the better it is in the longer run. Generic information is everywhere, audiences want personal experiences and activities that they can implement themselves. They are reading your content for entertainment, education, and experience. Remember the 3Es of content branding.

Sometimes it can be difficult to create a name or brand name. Even finding a suitable domain will be a daunting task, if you are not in the right mindset. Take a set up outside from the thinking process and you will most probably get the domain or brand name while taking your dog for a walk or at the gym.

With a great blog name in the bag, you should set up your own domain to help your blog seem more professional. This doesn’t have to be expensive and with websites such as HostPapa, domains are available for a small monthly subscription.

3. Supporting Technology

Once you are ready with a name, it is time to set up the domain and hosting. I would always recommend Name cheap. You can find my articles on  Name cheap domain registration here:>

The next process would be setting up your hosting and connecting your domain. In case you are buying hosting and domain from Namecheap the process is very simple.

The hosting and domain are set now. Now we will set up the platform for blogging. The best platform for content marketing is WordPress. 

You can read this article about setting up a WordPress website on your hosting and enabling SSL. This also covers the basic settings that need to be taken care of while setting up your website with a checklist download.

The look and feel of your website will play a major role in branding. You can get professional-looking themes on marketplaces like Themeforest or CreativeMarkets. Choosing from a wide range of theme catalogs can be confusing, so I have put together a list of good themes to start with.

Additionally, you might require some features that do not come with the fresh installation of WordPress. For this, you need to install additional plugins from the plugin depository available here. Most of the plugins are free and advanced features can be unlocked by upgrading to premium or pro memberships.

A few of the recommended plugins :

  1. All in one SEO
  2. Contact form 7
  3. Akismet
  4. Revo Slider etc.

Depending on your feature requirements, the number of plugins you need to install on your website will change.

4. Content Marketing

Now that your site is live and has been set up, it is time to work on the content marketing plan.  Let us start with planning a schedule so that we know in advance what we need to produce in the coming days and weeks.

Start with brainstorming the ideas that you had collected during the niche selection phase. Create keyword lists and topic lists. If you are planning to write about your exercise routine, start penning out your schedule and what you would like to share that particular day. 

When creating a content writing and marketing plan, always think of your personal and professional calendars, you might have to find times on busy days as well to create at least a small part of your content so that you can stay up-to-date with your plan. In case you are confused on how often you should put out content, you can observe successful blogs for their frequency of posts.

Keep in mind that successful and revenue-generating blogs or sites might have additional resources to create and manage the content. You can never compete with sites that have a dozen of content writers working for them full time just by yourself. Understand this and create a realistic posting schedule.

You can check my post on crafting a content plan here->

5. Social Media Plan

The most interesting part of any business is marketing. You might have the best content in your niche but if you don’t make the effort to bring that to your audience, it makes no difference from having the content and not having it on your website.

Driving traffic to your website is easy if you have the money to buy clicks but that is not sustainable in the long run until you strike gold with your revenue from the blog.  For ideas on monetizing your blog check this article->

Encourage your readers to share your content if they find value and ask them to subscribe to your newsletter. These newsletters can keep your subscribers engaged with your website. You can create an email that notifies your subscribers about your latest posts which will bring back some of the already existing traffic.

Make use of Facebook, Twitter, LinkedIn, and YouTube to promote your existing content. These platforms can drive a ton of traffic organically once you reach a good audience and followers.

6. Monetizing

You can monetize your website if you can successfully execute the above plan. The money that you can generate is directly proportional to the value and relationship you have with your audience. Quality content can create trust and loyalty which in turn can give you authority. Fitness bloggers can promote products that they use every day in their fitness journey. 

Sources of income can be from:

  1. Reviewing products from Amazon
  2. Direct affiliate partnerships with Brands
  3. Sell your own fitness product (ebooks, supplements, or training)

That being said,  most blogs fail because they do not plan on creating good content to educate or add value to the audience, but to make money. The combination of value with supporting products is the right mix for building an audience and revenue stream from the website.

You can read my article on monetizing a blog for more ideas. Implementing these ideas, you can develop a fitness or health blog that can be driven to success with consistency. A professional brand, quality content and user-friendly website are the key factors that will contribute to your success.

If you found this post interesting, then check out my series on Creating a Successful blog which dives deeper into the topic.

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