A decade ago, I was a creative director and conversion rate optimization specialist for an advertising agency before taking up the role of a full stack digital marketing specialist in Dubai. The day I was introduced to conversion optimization, I was working on split testing a set of landing pages for one of our clients. I got so involved in the process that it became my passion.
Constant self development and constant learning is the key in adapting the latest technology and marketing trends for any digital campaign.
Role of a Digital Marketing Specialist in Dubai
The role of a digital marketing specialist constantly evolves and shifts from one to another depending on the strategy that suits the business and it’s market.
A sound strategy is not created from the needs of the business but from the real need of the market. The entire process involves”
These process can be adapted for multiple channels and media.
For example when the objecting of digital marketing campaign is to grow the user base of a company the channels be identified only from developing a sound market research and analysis plan.
Once the audience and the channels to reach them is identified the digital marketer has to quickly build and execute an effective digital marketing strategy across one or several of these channels.
A few of the main channels with which a business can tap into it’s audience are
Google Video Ads
YouTube Video Marketing
Apart from these major platforms. the other main ones are Twitter, Instagram, Snapchat, Pinterest, Tumblr, etc.
With the emergence of a new technology every month with constant updates and innovation , a digital marketing specialist should always be upgrading and updating himself to stay ahead of the latest strategies and competitors.