Are you looking to advertise on Instagram but have no clue what it is and how much it costs? 

In this post, I will explain in detail and you will get a complete knowledge of how Instagram advertising works as you read it.

Instagram, as you might already know, is a social media platform for messaging, posts, stories, and boomerang videos to effectively engage your audiences. Instagram also facilitates paid advertising, which is a powerful marketing tool. 

Instagram ads offer advanced targeting and flexibility for just about any business, much like Facebook advertising. 

If you are very popular on Instagram, it becomes a bonus point for you to attract more target audiences. Read on to learn more about the functionalities of Instagram ads.

How does Instagram pricing work?

If you have a Facebook business page then you need not necessarily have an Instagram account because Instagram allows you to advertise even without an account. However, it is always best to have one. 

The ads can have up to 5 different calls-to-action, can link to external websites, and also allows the user to download applications or shop online. 

These ads are created with tools like Facebook Ad Manager and the Facebook ads API just like you would do with Facebook ads. Also, you will set a budget and target audience, which will help your ad to run within the timeframe and budget parameters.

Is Instagram Advertising worth the effort, time, and money?

Benefits for paying for ad space on Instagram are many, let us focus on just a few of the major ones here.

Advanced Targeting:

Instagram uses the same demographic and geographic data as Facebook since it is owned by Facebook. Thus, a large number of audiences are targeted in an advanced way.

Click-Through Rates:

The audience on Instagram is more engaged with the Instagram platform and therefore the click-through rates on Instagram ads are roughly 2.5 times more than other social media platforms.

Inclusion of Outside Links:

In a post, you can link to any website in your caption or message but it cannot be clicked. Users can copy-paste it in another browser and visit the link. This enables you to promote the product pages. If you are running ads, you could link that to an external website.

Cost to Advertise on Instagram:

The cost of advertising on Instagram is a little more than the cost of Twitter advertising and Facebook, but it has better click-through rates and impressive targeting capabilities. 

The average CPM (Cost Per Thousand views) is $6.70. This is likely to lower as more and more companies utilize the platform.

Advertising on Instagram and other social media platforms need strategic planning to succeed. It may take a few attempts to gather the initial response which is normal for any marketing campaign.