Google Ads Miner Series- How to Advertise on Google Adwords
Google generates revenue in Billions every year from Google Ads (Formerly AdWords) alone.
Google Search is undoubtedly the most used search engine the world and hence, Google Ads is one of the most effective and profitable digital marketing platforms.
Google Ads can deliver customers directly to your website and you only have to pay for the customers that AdWords bring to your blog or website.
“Revenue from Google advertising rose 15 percent from a year earlier.” – adage.com
This model has improved business for a lot of business owners as well as for Google itself.
With such a powerful tool, you have an unfair advantage over your competition if you understand and implement the right strategies on this platform.
This is simple in concept but complex in execution as there are too many gears in cogs and gears in the Google Ads machine to go wrong if not done the right way.
On the other hand, once you learn the basic optimization strategies and tactics, you need not be afraid of losing money or turning the campaign profitable.
Getting the best out of your campaigns depend on different skills like copy writing, conversion rate optimization and market research. Developing these skills will enhance your performance and deliver optimal results on not only Google ads but all marketing ventures.
These skills will not only improve your campaigns but also impact your business and lifestyle directly. I have been optimizing my diet, fitness and mind similarly to maximize the results and performance.
Once you get these skills instilled in your system, you will be finding opportunities to optimize every part of your lifestyle including your personal and professional life.
If you are looking forward to improving your business or learn the skills of digital marketing through this journal of mine, you will not be disappointed. I have put my years of experience into it and I am sure that through this article, you will be acquainted to the world of Pay per click Ads.
What is Google Ads?
Google Ads is Google’s platform for advertising on its search engine and partner networks. Google mainly generate revenue from its search engine advertising model.
Google ads is an auction-based Pay Per Click(PPC) advertising platform that shows ads on their search results page.
For example, if you do a search on Google now, you will see a set of ads on top of the normal listing of websites. These ads are highlighted and labeled as advertisements by Google. This is a block that has a title, two lines of text and a link that takes you to the advertisers desired page.
Open your favorite web browser and search for something on Google. I just searched for “Logo Design Service”; see what I got: Check the first few and last few search results.99% of cases will show SERPs’ (Search Engine Results Page) having websites with a small green icon marked as “Ad”.
These are the advertisers who are utilizing the Google Ads platform to promote their website/brand on Google’s search. Google makes money every time one of these ads is clicked. I have search on Google.ae thus my results are customized accordingly by Google.
When advertising with Google Ads, an advertiser creates an ad through the Google Ads interface according to the guideline provided by Google. Once the ads are created the ads are published into the auction system where Google analyses and displays the ad based on its relevance and the bid amount. We will look into this part in detail in a later section.
Setting up Google Ads – The Basics
Google Ads account and it’s proper structure is crucial for running successful campaigns in the longer run. There are a few tips that you need to keep in mind while setting this up so that you don’t have to go through any difficulties later.
We will cover this part soon, but before we continue, we will see how the PPC advertising model works and a campaign’s basic flow.
The process of setting up an Ad campaign will be as follows:
- Creating a Google Ad account with Gmail.
- Market and Keyword Research for creating a Keyword list to target.
- Creating a good account structure.
- Developing high converting Ads, Ad groups to create a Campaign.
- Setting up tracking to analyze every step of the funnel.
- Optimizing campaigns for improving performance.
- Reporting and Scaling the campaigns.
Now we will see how you can create a Google adwords account from scratch.
**To begin, head over to: http://adwords.google.com/ select to create your account now.
Click on the “Start Now” link to begin the quick and easy registration process. It will only take roughly ten minutes to set up your account before you will be ready to customize it and create your campaigns.*
Once you have created and setup your account properly, it is time to move into one of the most important steps in the process.
Market Research and Finding the Perfect Target Audience
In this process we will research audiences to identify a few factors like:
- Where they are
- Their locations
- What are their interests
- What are they looking for
- Why are they looking for it?
If you come up with these basic questions, you will be good enough to start moving into the next phase of Keyword Research
Researching on the Keywords
Keywords are the foundation stones of an adwords campaign. Google displays your ads based on the keywords that you choose for your ad groups.
It is best to find a way to use the keywords in your ad copy and your landing page as it will increase the relevancy. Be aware that using the wrong keywords on your ads and landing pages will do more bad than good.
Keywords in Ad Groups
Group your keywords in relevant ad groups. Only group most relevant keywords into a group and try to keep the number of keywords down.
Keywords on Landing Page
Usage of keywords on landing pages are recommended but use them with care. Only use the keywords on the landing page if they are super relevant or else like the ads, overage or keyword stuffing will be counter effective.