Worried about how to fix 404 errors on WordPress? When a new WordPress website is installed we usually do it through the cPanel or if you are a developer or a geek like me, you will like to install yourself using the manual installation process.
At the early stage, we are usually more concerned about the design setup of the site rather than thinking of details like the 404 error page.
404 error pages are ignored most of the time until you or your visitors find out that I have not been setup.
This page is one of the most important pages on a WordPress website because sometimes, some pages might not display dues to technical difficulties or some bugs in the code.
Let’s look into the details of what 404 errors are and how you can customize this page to match your brands and website.
The 404 pages can be used to capture users otherwise you could have lost format the 404 pages.
So what does a 404 error mean?
It means that your website users or crawlers couldn’t find that file that represents the page on your website.
This happens when someone tried to access a page that doesn’t exist or is not recognized by the browser for any reason.
You can either customize the 404 templates of your WordPress template to integrate an email capture software like an autoresponder or use the WordPress search form function in this page to help the user to navigate through the other available pages.
This prevents the user from leaving the website frustrated and increasing your bounce rates.
In order to prevent 404 errors from popping up on your website, you could do the following
1) Analyze and fix broken pages, posts, and links
2) Find misspelled links and pages
Make sure that at no point you take the user to the dead-end of the website, this gives you more spend with a user that builds the relationship.
Google gives preference to websites that have fewer errors and dead pages because it wants to give the best user experience to its users as well.
How to find and fix 404 errors on your website
The best way to find 404 errors is through the search console reports. You can find the broken links and crawlability issues on the console.
In case you have not integrated a search console you can do it easily by following a few steps.
You can look into more details here: Search Console Login
You can find how to install Google Analytics on the website through here.
Once you have an error identified, you need to fix it.
How to fix 404 errors on WordPress
You can easily fix 404 errors with a simple 303 redirects or recreate the page that is missing. There are a lot of plugins that let you do 303 redirects.
After setting up these plugins or any other similar ones, you can redirect users from using pages or broken links to any page that want to direct that traffic too.
This also passes the power of the backlink that the missing pages had to the new redirected pages. Or you could simply capture leads through customizing the 404 templates of your theme as mentioned before.
Using these steps you can easily find and fix 404 error pages on your WordPress website. You can turn theses error pages into a marketing machine even if you accidentally delete a page or two till you fix or find them.