Setting up Google Ads Account – The Basics
Google Ads account and it’s proper structure is crucial for running successful campaigns in the longer run. There are a few tips that you need to keep in mind while setting this up so that you don’t have to go through any difficulties later.
We will cover this part soon, but before we continue, we will see how the PPC advertising model works and a campaign’s basic flow.
The process of setting up an Ad campaign will be as follows:
- Creating a Google Ad account with Gmail.
- Market and Keyword Research for creating a Keyword list to target.
- Creating a good account structure.
- Developing high converting Ads, Ad groups to create a Campaign.
- Setting up tracking to analyze every step of the funnel.
- Optimizing campaigns for improving performance.
- Reporting and Scaling the campaigns.
Now we will see how you can create a Google Adwords account from scratch.
**To begin, head over to: http://adwords.google.com/ select to create your account now.
Click on the “Start Now” link to begin the quick and easy registration process. It will only take roughly ten minutes to set up your account before you will be ready to customize it and create your campaigns.*
Once you have created and set up your account properly, it is time to move into one of the most important steps in the process.
Market Research and Finding the Perfect Target Audience
In this process, we will research audiences to identify a few factors like:
- Where they are
- Their locations
- What are their interests
- What are they looking for
- Why are they looking for it?
If you come up with these basic questions, you will be good enough to start moving into the next phase of Keyword Research
Researching on the Keywords
Keywords are the foundation stones of an ads campaign. Google displays your ads based on the keywords that you choose for your ad groups.
It is best to find a way to use the keywords in your ad copy and your landing page as it will increase the relevancy. Be aware that using the wrong keywords on your ads and landing pages will do more bad than good.
Keywords in Ad Groups
Group your keywords in relevant ad groups. Only group the most relevant keywords into a group and try to keep the number of keywords down.
Keywords on Landing Page
Usage of keywords on landing pages are recommended but use them with care. Only use the keywords on the landing page if they are super relevant or else like the ads, overage or keyword stuffing will be counter-effective.