AHREFs, Maybe one of the best SEO and SEM tools on the market.
AHREFs is among the top analytics tool in SEO. It can be used for identifying potential content marketing opportunities as well as study the competitor’s backlink profile.
Learning about the backlink profile of competitors will guide any marketer in creating a strategy for outranking them. The tool that helps in this is Site explorer from Ahrefs.
You can identify the exact keywords pages of your competitors ranking on search results with their traffic and search volume.
AHREFs for Content Marketers
Using the Content explorer you can find gaps in the market where your competitors are lacking. This gives the opportunity for any content marketer to craft content to fill these gaps and capture those visitors which otherwise would have not been identified and lost.
Another key feature of this tool is the collection of keywords crawled and stored in their database across more than 150 countries. The volume and traffic metrics are stored for each website they index. The keyword tool provides information on the difficulty of ranking for certain keywords and also the link quality of competition sites.
They have many plans and pricing depending on your requirements. You can choose between monthly and annual billing cycles.
In my opinion, AHREFs is among the very few tools that can give real and actionable insights for any SEO specialist. They have a full-featured 7-days trial plan, give it a try today!