Why should you use Google Ads?
There are billions of searches done on Google every month and if you are selling a product that does not have a wide audience, you might have a very low search volume every month for the keywords you have chosen for your campaign.
At the same time, most people search for a solution to a problem rather than a specific product or service most of the time. Even if users are searching for keywords that include brand names or product names, you can compete with your competitors using these keywords as long as these keywords are not copyrighted in which case, google will alert and disapprove your ads from being displayed.
As mentioned earlier, there are Billions of searches happening on Google each month. Apart from a scenario where you are selling something no one wants or never heard of, it is highly likely that some of those searches are related someway to the product you sell or service you offer.
“Don’t you want your website to be shown if someone searches for something related to your product or service?” But what is so great about Google AdWords?
The great thing about Google AdWords is that you are responding to the audience’s intent.
When someone searches on Google, their intent is captured through the keywords they use.
Confused? Well, let’s take an example.
If someone searches on Google with the keyword “Logo Design Service”, we can easily presume that their intent is to eventually purchase a logo design for their brand.
Now, if you take a scenario of traditional offline advertising methods i.e. Print, Radio, or TV, you will have no idea what intent the audience has. That is why you need to reach a lot more people with conventional methods and only a small percentage of the audience is likely to be interested in your products and services.
With Google Ads, you are only responding to the people who have clearly shown interest in something you provide.
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