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Guide to Instagram Post Image Sizes

Reading Time: 7 minutes

Have you ever wondered about the Instagram image sizes and how to use them?

If your answer is yes, then this is the right place to know the details of almost all the Instagram post sizes in details. Instagram offers many types of information sharing methods like the Instagram story sharing, post sharing, video sharing and much more. All of these methods have some sizes limited to them, which makes them look beautiful and user friendly. Let us see them in details and start using it in a go.


Instagram provides a way in which a person can share how he/she spent his/her whole day or some other important documents through Instagram stories. It allows users to post photos, videos or any other information that remain in their stories for only 24 hours. The feature was launched in August 2016 and now more than 500 million users use stories on a daily basis. It is a good and respectable way to look into someone’s day to day life (only if they desire to show) and also to showcase one’s feelings and good memories with their friends.

  • Instagram story dimensions: –

Instagram allows the users to post their images or videos through the stories that have an aspect ratio of 9:16. The size recommendation for Instagram story is 1080 x 1920 pixels. The Instagram story accepts most of the file formats for images and videos like .jpg, .png, .mp4 and .mov.  Instagram has a unique feature of automatically cropping or zooming the visuals to fit the screen properly. The images in stories are visible only for 5 seconds while the maximum time frame for a video is 15 seconds.

  • Way to play videos automatically on Instagram story: –

For playing videos automatically on Instagram, for any device i.e. IOS or Android, first of all the internet connection should be turned on and then open the Instagram account. Click on the mini profile icon that is available at the bottom of the screen. Then click on the three horizontal lines located at the top of the profile that has been opened recently. A menu will be opened. Click on the Settings option and then tap on the account option. The account menu will now be opened and from the list of menus, click on “Mobile data use”. A single toggle button will then appear allowing you to use less data. If the button is toggled on, the videos will not be played automatically as automatically played videos consume large amount of data. Therefore, it is required to toggle off the button and then all the videos on Instagram will be played automatically.


Instagram posts are the media contents that can be made available by the users to the viewers on the platform as long as the user wants it. They keep on appearing on the feeds with or without captions that garners a huge number of views, likes and comments. The posts can also be shared to many using the share functionality of Instagram.

  • Instagram post size: –

The typical size of an Instagram post is 1080 X 1080 (1:1). If the size falls beyond this, then Instagram stretches the photo and posts it. To the contrary, if the size becomes more than the permitted size, the photo gets trimmed and made fit into the accepted format.

  • Instagram Photo Size: –

There are various types of photos that Instagram supports. The sizes differ for each of them. These photos are: –

Instagram Profile Photo —————— 360 X 360

Instagram Landscape mode photo —– 1080 X 608 (1.91:1 ratio)

Instagram Portrait ————————- 1080 X 1350 (4:5 ratio)

Instagram Story —————————- 1080 X 1920 (9:16 ratio)

IGTV cover photo ————————- 420 X 654 (1:1.55 ratio)

  • How to post photos in Instagram: –

To upload a photo, you must click on the + button on the screen. Select a photo from the gallery or open the camera and take an instant photo from it.  Once the photo is selected and uploaded, it can be edited by adding effects or filters, adding captions and locations and other such things. Finally, you can post the photo if you don’t require any further changes.


Instagram initially allowed users to post only pictures as a photo app, but since then, it has evolved into an advanced platform now where video contents can also be added as stories, posts, ads or long term video content on IGTV. Instagram videos can consume large data when the auto play mode is turned on as described earlier. Thus, we can infer from it that Instagram supports both Auto played video format as well as non auto played video format. Some of the useful documentations about Instagram videos are enumerated as under.

  • Instagram Video format: –

MP4 is the best and recommended video format for Instagram. The video file format of Instagram i.e. MP4 should definitely include a H.264 Codec, AAC audio, Frame rate of 30 fps, 3 500 kbps bit rate among other specifications.

  • Instagram Video Dimensions: –

Instagram supports videos with maximum dimensions of 1080 x 1920 pixels. The videos with these dimensions i.e. 1080 pixels wide and 1920 pixels tall have the best video quality embedded in it. However, the video dimension of 864 X 1080 pixels is also highly recommended for the users. The maximum file size for an Instagram video is 15 Mb while the maximum time frame is about 60 seconds. If the video you want to post is exceeding the required conditions, it won’t accept the file. In that case, you can use some online tools to compress the videos, but the quality of the video might change making the video look poor. Therefore, it is recommended to use a proper camera, strong Internet connectivity, right video dimension and proper editing for posting an impressive video post.

  • Instagram video resolutions: –

The resolutions are different for different types of videos that can be posted on Instagram. These are: –

  • In- feed videos and ads:

The required aspect ratio of Landscape video is (1.91:1), square video is (1:1) and vertical video is (4:5). The video must have a minimum resolution of 600 x 315 pixels for landscape, 600 x 600 pixels for square and 600 x 750 pixels for vertical videos. The maximum frame rate that it can support is 30 FPS.

  • Instagram Story and Stories video ads:

The permitted aspect ratio is 9:16 Vertical/portrait videos. The videos should have a minimum frame rate of 30 FPS with a resolution of 720 X 1280 pixels.

  • Instagram carousel video ads:

These are ads that allow the business owners to showcase up to 10 images or videos within a single ad each with a link of its own. Instagram allows posting of carousel video ads with an aspect ratio of 1:1 for Square videos. The minimum required resolution of these types of videos is 600 x 600 pixels, while the maximum length should be 60 seconds and the maximum frame rate should be 30 FPS.

  • Instagram video Aspect ratio: –

The aspect ratio of a good Instagram video is 9:16 which is the standard size of most of the Smartphone screens available on the market. However the aspect ratio can be anything between 1.91:1 and 4:5. The former is the aspect ratio of portrait mode while the latter is the aspect ratio of landscape mode.

  • Instagram portrait size: –

The Instagram size for portrait videos is 1080 pixels by 1920 pixels with an aspect ratio of 9:16 for stories and IGTV videos.


IGTV or the Instagram TV is a substitute of YouTube, where a platform is provided to post long format videos. Content creators from any place can start sharing long and vertical videos on IGTV that can range between 15 seconds to 60 minutes long. This functionality helps the creators to post short films, and the video contents to showcase their ideas and talents to the large audience available outside. For a video to get posted, it must meet some required criteria that the IGTV function allows and made specified.

  • How to use IGTV and make and upload IGTV video.

IGTV can be uploaded from both the desktop as well as mobile device. The steps to upload IGTV from Desktop are given as under: –

  • Once the Instagram account is logged in, users can see the option named “IGTV”. Click on it.
  • Click on Get Started and follow the steps.
  • Finally, click on the “CREATE CHANNEL” option. The channel will be created. You can upload the long videos from this channel itself. For uploading: –
  • Go back to the main profile page, click on IGTV tab and then on UPLOAD. A page will be opened where you need to fill the basic details of the video like video title, description, cover photo or choose to post on your Facebook page too.
  • When all the details are ready, click on the post button and the long video will get posted instantly.

Instagram has a separate app designed solely for posting IGTV videos. However, you can also post IGTV videos from the Instagram itself through your phone. The steps to upload IGTV from a mobile device are: –

  • At first, you need to create a channel similarly like you did in the desktop device. Once the channel is created, follow the next step.
  • Tap on the + icon that appears after the profile icon is clicked.
  • Choose a video from your gallery for Android users or Camera roll for iPhone users. Click next.
  • Select a cover image for the video and tap next.
  • Think and add a creative title for the video. You can also add description for it.
  • Click on “POST”.

The IGTV video will get posted within no time.

  • IGTV Requirements
  • IGTV size: –

The IGTV videos should always be vertical in size. The minimum aspect ratio of IGTV video is 4:5 while the maximum aspect ratio is 9:16. However, users can view the videos in landscape mode in full screens by flipping their phones. IGTV allows the maximum file size of 650MB for a 10 minutes video and 5.4GB for videos with up to 60 minutes time frame.

  • IGTV video duration: –

The minimum time limit is 15 seconds while the maximum time limit is 10 minutes. However, larger and verified accounts can upload videos with maximum time frame of 60 minutes but must be uploaded from a computer.

  • IGTV video file type: –

The video file type must be MP4 for all the IGTV videos irrespective of the time frame i.e. 15 seconds to 10 minutes or greater than 10 minutes to 60 minutes.

  • IGTV video content: –

Instagram provides some guidelines through the INSTAGRAM’S COMMUNITY GUIDELINES. The videos that don’t follow the guidelines may be removed from Instagram. Therefore, it is recommended to abide by the laws of Instagram’s community guidelines to post any hassle free videos or pictures.


Instagram is a fascinating platform for many content creators and content lovers. It allows the users to post their day to day lifestyles in the form of various media contents. The media contents posted through Instagram are very delightful to watch. It helps the users to pass their time as a recreational site. It also provides a lot of necessary information from different parts of the world. The ever growing site is becoming very popular day by day as millions of users are using it on a daily basis. Some of them post photos, some post short or long videos while some of them greatly enjoy the site by viewing those contents posted by others.







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