If you are wondering how to advertise on Google, you are in the right place. A business has a lot of activities and operations. Every business owner also has a lot of responsibilities from creating processes/services to delivering them. The most important of all these activities is promoting the business reaching the target audience, marketing is not easy but it is a skill that can be developed over time.

Fortunately, digital marketing has grown popular and many tool and channels have emerged that makes marketing easier than traditional ones.

You can use google search marketing to reach the audience at each stage of the buying cycle.

In order to be successful in google search marketing, you need to connect google analytics to collect valuable data that will give you insights into not just paid traffic but even social and organic traffic.

How to use Google Ads with Google Analytics

Google ads can be tracked through google analytics and it could help to analyze and to improve paid campaigns.

You can sign in to respective Google ad account and connect the analytics account you can read more about it. I have done a series of posts before on Google ads which you could find a link to at the bottom of this post.

Before you can use Google advertising, you need to plan your account and campaigns. Planning includes research and collection of data. Once you do that, you will be able to structure your Google ads account and use it effectively.

The best tools that can be used for research are:

AHREFs – You can read my short introduction here.
SEMRUSH
Keysearch
SPYFU

The best way is to group keywords into particular products and services and then choosing your best products based on profitability and scalability. Google ads can help you drive consistent traffic to your website as long as you have a budget.

Creating effective ad copy is crucial for increasing click-through rate and making them relevant to your offer enables you to reduce bounce rate while increasing conversions at the same time. You could use a tool like SEMRUSH or SPYFU to study the ads that have been running in your industry for the past few years or you could just get more inspirations from your competitors.

You could learn more about how to advertise on Google ads on this post